Outdoorama

Demographics

Book Michigan First! 

ShowSpan is very proud to take the reins of this 36 year old Sportsmen's Tradition in the Detroit Market.  Michigan United Conservation Clubs has created some famous features over the years: "Big Buck Night," "Wildlife Encounters" and workshops performed by their Michigan Out-of-Doors TV and Magazine personalities and writers.  These will be preserved as MUCC stays involved with this Show as the Host and promotional partner.

Over the years, ShowSpan has earned the trust of the public, the respect of our exhibitors and the confidence of our sponsors.  This is your opportunity to join hundreds of aggressive businesses that have discovered the power of the Michigan outdoor market!

Serious Sportsmen!

    85%  Take an outdoor vacation every year
    • 55%  Own a boat
    • 44%  Shopping for hunting equipment 
    • 30 - Average number of days spent fishing annually
    • 23 - Average number of days spent hunting annually
    • 4 Hours - Average stay at the 2010 Show

Qualified Buyers!

    • 47 yrs - Average age
    • 91%  Homeowners
    • 24%  Vacation homeowners
    • 83%  Own a computer
    • 60%  Own a truck
    • 25%  Own an RV or camper 
    • 87%  Income over $40,000
    • 46%  Income over $80,000  

Detroit is the #1 Freshwater Fishing Market in the Nation!

  • Oakland County has the most inland lakes in the state! 
  • 6 counties with a population of 4.5 million and average income over $70,000!
  • Over 400,000 fishing licenses sold within one hour's drive of the Rock Financial Showplace! 

Rock Financial Showplace Facts

  • Conveniently located in the Detroit suburn of Novi.  It is easily accessed by major highways and 3 interchanges. 
  • Visible from I-96.
  • Over 200,000 sq. ft. of display space.
  • Nearby affordable lodging is plentiful, with special rates at selected hotels and motels for exhibitors.